Lending Library for EC Staff - The Extended Campus Publications and Marketing Office at Missouri State University

The Extended Campus Publications and Marketing Office

Lending Library for Extended Campus Staff

Publications and Marketing has marketing and design resources available for the Extended Campus staff. These resources are available for a four week loan.

Publications

Beder, Hal (ed.). Marketing Continuing Education. San Francisco: Jossey-Bass Inc., 1986.

Carey, Susan. 2004. Steal These Ideas, Please: Great Marketing Ideas for Continuing Education. Volume 3. Washington, D.C.: University Continuing Education Association.

Davala, Doug. Steal these ideas Please: Great Marketing Ideas for Continuing Education, Fourth Edition. Washington, D.C.: The University Continuing Education Association, 2006.

Fong, James. 2004. Market Research: Cost-Effective Approaches for Continuing Education. Marketing Strategies Series. Washington, D.C.: University Continuing Education Association.

Leffel, Linda. Designing Brochures for Results. Manhattan, KS: Learning Resources Network, 1983.

Lucas, Ann F. Strengthening Departmental Leadership: A Team-Building Guide for Chairs in Colleges and Universities. San Francisco: Jossey-Bass Inc., 1994.

Michalko, Michael. Thinkertoys. Berkeley, CA: Ten Speed Press, 1991.

Raudsepp, Eugene with George P. Hough, Jr.. Creative Growth Games. New York: G.P. Putnam’s Sons, 1977.

Schwimmer, Lawrence. Managing People and Conflicts Successfully. Mill Valley, CA: S & A Publishing, 1990.

Simerly, Robert G. Planning and Marketing Conferences and Workshops: Tips, Tools and Techniques. San Francisco: Jossey-Bass Inc., 1990.

Von Oech, Roger. A Kick in the Seat of the Pants. New York: Harper & Row, 1986.

Von Oech, Roger. A Whack on the Side of the Head. New York: Warner Books Inc., 1983.

Compact Discs

Trading Ideas!: 2005 Marketing and Publications Awards. University Continuing Education Association. Available in IBM or MAC formats.

Stretch: 2003 Design Competition Award Winners. University and College Designers Association. Available in IBM or MAC formats.

Big Ideas: 2006 Design Competition Award Winners. University & College Designers Association. Available in IBM or MAC Formats.

2007 Design Competition Award Winners. University & College Designers Association. Available in IBM or MAC Formats.

VCR Tape

Designing Successful Brochures. Learning Resources Network.

Please indicate your name, title, and extension and these items will be forwarded to you by Kathy Landholt, clerk.

Name

Extension

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Publications & Marketing
(417) 836-6664
ec@missouristate.edu
Publications & Marketing
c/o CEEU 901 S. National Ave.
Springfield, MO 65897
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